Tegus is a technology platform that unites insights from credible company experts with the best financial data to give powerful perspective for bold investing.

The organization was growing fast and needed to evolve its brand to strengthen perception, better communicate its product offering, and differentiate itself further in the market.

We partnered with Tegus to develop a new brand story along with product naming architecture, messaging platform, and a brand personality to deliver on it. We then created an updated logo and visual system to support the brand strategy, along with brand guidelines, templates, and a virtual launch event, as well as a long list of creative assets needed to update every touchpoint and bring the brand to life.

Tegus was shortly after acquired by AlphaSense for close to one billion USD on June 11th 2024. Just a year after the rebrand had launched.