Intelas – a Compass Healthcare Company – is a new brand spun out of Crothall Healthcare to address the growing demand for healthcare technology maintenance and repair. Intelas helps health systems to run their technology reliably while remaining cost efficient. Fixing problems before they happen and using data to make smart decisions, so hospitals can focus on caring for their patients.

Intelas is a collaborative project between Cyrall, Lost Office Collaborative and Hugo. Together, we developed the brand strategy, name, positioning, brand story and brand identity. The name evokes a smart, complex, and interconnected system which is visually supported by elements in the logo as well as linking and overlapping shapes in the brand expression.

We then created a flexible visual identity that works across all touchpoints with a simple and differentiating color palette that gives a vibrant, professional and techy feel. To get the team quickly up and running for their launch and implementation we supplied a set of templates, brand guidelines and creative assets.