Net32 provides an intuitive online dental marketplace that fits naturally into daily workflows. They help dental practices stay organized, work efficiently, reduce stress, and run smoothly. They help sellers expand reach, drive demand and build trust with customers to improve repeat business.

What began as a bold idea 30 years ago has grown into a trusted marketplace built to help dental teams thrive. Since dentistry is evolving, Net32 needed to signal to the industry their ongoing investment to meet the demand, through smarter technology, stronger tools, and more ways for customers to compare, save, and shop on their own terms.

In a collaborative project with Cyrall, we helped Net32 project a fresh new energy with a full visual rebrand, reflecting their updated brand strategy and messaging. The logotype, with its cheeky smile, conveys customer satisfaction, smooth operations and connected workflows. The simplified color palette designed for the digital environment, enhances the smart shopping experience with bright pops of color. Bold typography is clear and purposeful to help messages land quickly and confidently. Flexible graphics, a new approach to imagery and refreshed iconography complete the visual expression for this one-stop shop.