El Olmedo

Lost Office Collaborative is a space built for focused work and shared thinking. It draws from neuroscience and group dynamics to support concentration, problem solving, and more deliberate collaboration.

The founders came to us to create a clear identity that could reflect how they work. The goal was to show both structure and creative range in a way that feels clear and resolved.

We worked in close collaboration with the Lost Office team to develop a visual system anchored by a custom “LOC” symbol. The mark integrates the three letterforms into a single, cohesive structure, referencing the idea of distinct parts functioning as a unified whole. The typographic direction pairs subtle retro cues with a contemporary construction, creating a balance between precision and character.

The result is a cohesive identity system that extends across physical and digital touchpoints. It gives Lost Office a clear and consistent way to represent how they think and work, while remaining flexible enough to support their evolving environment.

© 2016-2025 Hugo Collective LLC. All trademarks are the property of their respective owners.

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