Total Wireless is a pre-paid, no-contract mobile carrier offering affordable and flexible wireless options to a wide range of customers.

In collaboration with Merdy for business and marketing strategy, we created the Total Wireless brand identity to resonate with an urban, hardworking target audience. It reflects their fast-paced lives while building on the parent carrier’s trusted network. We partnered with Total Wireless on every stage: defining consumer needs, shaping the value proposition, brand strategy, visual system and messaging. We designed all touchpoints, creating consistency across retail stores, advertising, packaging, partnerships and sponsorships, and all other forms of communication.

With it’s primary shade of teal and distinctive color palette designed to reflect the energy and vibrancy of the community it serves, Total Wireless connects with consumers and distribution partners with a bold, unique voice which cuts through clutter in a competitive marketplace.